Released in 1945, the Datejust is Rolex’s longest standing collection and was created to commemorate the company's 40th anniversary. Unlike other Rolex watches, the Datejust was not designed for a specific activity or environment and simply exists as a smart, reliable timepiece. Pioneering for its time, the Datejust was the first self-winding watch to feature a date display window and also the first Rolex watch to use the Jubilee bracelet design. Combined with the tried and true Oyster case, the Datejust is both understated and elegant and looks at home in both casual and formal settings. The watch is also available in a variety of dial designs, case sizes and metals making it the most versatile series in the Rolex collection. Having been a permanent fixture in the Rolex collection for over 75 years, the Datejust is ingrained in the public consciousness and for many, represents exactly what Rolex is about. The watch has had its fair share of renowned wearers over the years including Dwight D Eisenhower and Martin Luther King Jr. and has appeared countless times in cinema and TV. The simplicity of the Datejust is one of its defining characteristics and a big reason why it’s proved so popular over the years. Winding and setting the watch is incredibly easy to do: simply unscrew the crown from the case and turn clockwise to wind the movement. Pulling the crown out one click and turning will set the date and a second click to set the time. Once all three have been done, press the crown in, screw back into the case and put the watch on your wrist and let the self winding movement keep the power topped up whilst you wear it.